Emily Gibbs leads our Strategic Design team. Her ability to distill complex businesses and technologies into clear, compelling and often entertaining stories for investors gives our clients a competitive advantage. Emily helps executives, scientists and entrepreneurs to identify and articulate their core messages and to stand out in the crowded marketplace. Under her leadership, the Strategic Design team spends as much time exploring emerging technologies and markets as they do creating award-winning websites, annual reports and event presentations. Prior to TMX Equicom, Emily worked on branding and design for Sun Life, TD Waterhouse, Assante Asset Management, Sears, Benjamin Moore and led the marketing efforts of a global architecture firm.