TMX Equicom believes that effective messaging is critical to driving a successful IR program. A market message forms the basis of any IR strategy and once properly defined, is used in a consistent manner in a variety of tools to convey an accurate and compelling story.
We work with our clients to define high-retention messages that manage expectations and clearly identify market position, expected milestones and overall potential, giving the investment community context and balance to make informed investment decisions.
Do investors understand your strategy? What do they think of management? We can find out by conducting a survey of the professional investment community. The information gathered from a perception survey can be extremely useful in identifying misperceptions, refining key messages and investor relations strategies, and elevating your company’s disclosure.
It is important to receive feedback from the investment community to better understand their perceptions and expectations of your company. TMX Equicom is in constant contact with the investment community and provides feedback following each investor meeting detailing market perceptions, expectations, questions and concerns.