the right information rapidly transferred for high recall
Our main objective is to communicate, not to decorate. Our design solutions are always functional and effective.
Strategic Design/ Portfolio/ Branding/ Marrelli Group of Companies
Marrelli Group of Companies has been offering professional services to Canadian firms for more than 60 years. Following a merger, all of its companies were brought into a new head office, and Marrelli approached Equicom to reposition the new entity. The Group's new brand is reflective of Marrelli's hands-on partnership with its clients: it feels friendly and approachable.
Strategic Design/ Portfolio/ Branding/ Marrelli Group of Companies
Strategic Design/ Portfolio/ Branding/ Marrelli Group of Companies
Strategic Design/ Portfolio/ Branding/ Rainy River Resources
After graduating from the TSX-V to the TSX, Rainy River Resources required a new identity to demonstrate its growth and success. The final result has a modern, bold look that carries across all collateral: website, factsheet, stationery, clothing and signage. The new logo delivers an impression of a senior resource play and highlights the company's Canadian location.
Strategic Design/ Portfolio/ Branding/ Rainy River Resources
Strategic Design/ Portfolio/ Branding/ Rainy River Resources
Strategic Design/ Portfolio/ Branding/ Rainy River Resources
Strategic Design/ Portfolio/ Branding/ Parkland Fuel
During its 33-year existence, Parkland has grown from a local Alberta business to a coast-to-coast operation with 1,600 employees. After a recent conversion to a corporation, the company decided to refresh its brand. The launch of this new identity revitalized the entire enterprise, changing the public's perception of Parkland from a second-tier supplier of cheap gas to Canada's largest marketer and distributor of fuels.
Strategic Design/ Portfolio/ Branding/ Parkland Fuel
Strategic Design/ Portfolio/ Branding/ Parkland Fuel
A strong, memorable brand and identity is a very important asset of every corporation. It gives each company a face and it communicates the company's position, beliefs, values and attitudes.
Strategic Design/ Portfolio/ Annual Reports/ Gran Tierra
Despite considerable growth since its inception in 2005, Gran Tierra has maintained its original pioneering spirit. To reflect this, we designed a two-piece report. The main book offers a high-level overview as well as stunning assignment photography. A small, removable foldout, inserted into a cover pocket, provides detailed maps, along with key exploration and production figures.
Strategic Design/ Portfolio/ Annual Reports/ Gran Tierra
Strategic Design/ Portfolio/ Annual Reports/ Gran Tierra
Strategic Design/ Portfolio/ Annual Reports/ Gran Tierra
Strategic Design/ Portfolio/ Annual Reports/ TMX Group
The TMX Group operates such entities as the Toronto Stock Exchange, TSX Venture Exchange and many other businesses in the financial-information technology landscape. This annual report focuses on the four main factors affecting the company's year-end results, presenting them in a fresh, approachable manner. Illustrations were commissioned to help articulate the company's strong financial results and exciting growth areas.
Strategic Design/ Portfolio/ Annual Reports/ TMX Group
Strategic Design/ Portfolio/ Annual Reports/ TMX Group
Strategic Design/ Portfolio/ Annual Reports/ SiriusXM
SiriusXM Canada's annual report playfully draws on classic design motifs from vintage 70s vinyl-LP sleeves. The report appeals to both investors and consumers by juxtaposing SirusXM's position as Canada's leading provider of satellite radio, with the nostalgic connection listeners have to radio and music. The design adeptly elevates SiriusXM Canada's financial reporting document to become a dynamic marketing tool.
Strategic Design/ Portfolio/ Annual Reports/ SiriusXM
Strategic Design/ Portfolio/ Annual Reports/ SiriusXM
Strategic Design/ Portfolio/ Online Annual Reports/ Sprott Resource
Sprott Resource wanted to focus on its investment thesis: building real value in uncertain times. The annual report demonstrates the company's foresight in building a portfolio based on hard assets. Intriguing quotes, photography and data are woven together to support the thesis. HTLM5 was used to create an engaging experience while highlighting Sprott Resource's investments. View site
Strategic Design/ Portfolio/ Online Annual Reports/ AMG
AMG wanted to extend the reach of their printed annual report to the broader audience using tablet devices. The solution developed by TMX Equicom displays the design used in the printed annual report on tablet devices in a user-friendly format. Clicking a link on the AMG website downloads an app version of the report directly onto the user's tablet. View app
Strategic Design/ Portfolio/ Online Annual Reports/ AMG
Strategic Design/ Portfolio/ Online Annual Reports/ AMG
Strategic Design/ Portfolio/ Online Annual Reports/ Primary Energy
In keeping with Primary Energy's core value of helping the environment, Equicom helped transition their annual report from a traditional printed piece to a rich online experience. Under the premise of 'Winning the Race', the user is taken on the journey of how – through focus and experience – Primary Energy is meeting its obligations both to its shareholders and the planet. View site.
Strategic Design/ Portfolio/ Presentations/ EcoSynthetix
Petroleum-based polymers are found in thousands of everyday products. EcoSynthetix required a presentation for a renewable, bio-based polymer the company was advancing towards commercialization. The presentation shows investors the vast potential of the $60-billion polymer market while also demonstrating that EcoSynthetix bio-polymers offer a practical and realistic solution to replacing petroleum polymers.
Strategic Design/ Portfolio/ Presentations/ EcoSynthetix
Strategic Design/ Portfolio/ Presentations/ EcoSynthetix
Strategic Design/ Portfolio/ Presentations/ Silver Standard
Silver Standard is one of the principal silver producers in the Americas. Growing mainly by acquisition, the company faced associated communication challenges, internally and externally. TMX Equicom was called in to help build a strategic program to communicate with mine management, employees and stakeholders. The message was then delivered to all of their constituents through presentations and marketing materials.
Strategic Design/ Portfolio/ Presentations/ Silver Standard
Strategic Design/ Portfolio/ Presentations/ Silver Standard
Strategic Design/ Portfolio/ Presentations/ Halogen Software
Halogen Software's talent-management solution rates top in its class year after year. Customers love the product's ease of use and unique features—Halogen wanted their presentation to prove this to an investor audience. We developed the storyline, scripting and graphics to position the company as a leader in their market.
Strategic Design/ Portfolio/ Presentations/ Halogen Software
Strategic Design/ Portfolio/ Presentations/ Halogen Software
Strategic Design/ Portfolio/ Websites/ Primary Energy
Primary Energy was in need of a website redesign that better reflected the company's proprietary innovations and forward looking environmental focus. Working within Primary's existing brand, Equicom delivered a clean website redesign to compliment this vision.
Strategic Design/ Portfolio/ Websites/ Primary Energy
Strategic Design/ Portfolio/ Websites/ Primary Energy
Strategic Design/ Portfolio/ Websites/ Underground Energy Resources
Underground Energy needed a website design refresh to reflect it's positioning as a senior resource. The navigation required simplification and key messages were getting lost on the old website. The site architecture was reorganized and a dashboard design approach was used to ensure investors can easily find the resources, maps and information they need.
Strategic Design/ Portfolio/ Websites/ Underground Energy Resources
Strategic Design/ Portfolio/ Websites/ Underground Energy Resources
Strategic Design/ Portfolio/ Websites/ Parkland Fuel
As part of a complete brand overhaul, TMX Equicom helped Parkland Fuels reconfirm its position as a leading coast-to-coast fuel marketer. Photography from company operations across the country help illustrate the vast terrain in which Parkland conducts business. The site was designed with simplicity in mind, using large images and infographics, clean colours and simple navigation.
Strategic Design/ Portfolio/ Websites/ Parkland Fuel
Strategic Design/ Portfolio/ Websites/ Parkland Fuel
Strategic Design/ Portfolio/ Video/ Medicago
Medicago is a Canadian clinical-stage biopharmaceutical company and a leader in its field. Its technology has potential to offer potent vaccines extracted from plants approximately one month after the identification of genetic sequences from a pandemic strain. Our video's goal: to present Medicago's scientific achievements and showcase its state-of-the-art facility.
Strategic Design/ Portfolio/ Video/ AMG
AMG, formed by the mergers of several companies, has operations in Europe, North America and Asia. The video provides a unifying global brand message, building a common vision and corporate culture for the organization. It also demonstrates AMG's strategic direction to the investment community. Assignment video shot in Canada, the US and Europe was combined with stock to tell a compelling story.
Strategic Design/ Portfolio/ Live Events/ Munk Debates
The Munk Debates seek to provide a lively and substantive forum for leading thinkers to debate the major issues facing the world and Canada. Equicom was engaged as executive and technical producer to help as it grew, over the 5 years since its inception, to sell over 2,700 tickets in less than 2 days.
Strategic Design/ Portfolio/ Live Events/ Sanofi Aventis
The recently merged companies of Sanofi-Synthelabo and Aventis Pharma needed to creatively introduce the key messaging and position to a combined audience of 600 plus sales employees. By engaging stakeholders and focusing on the opportunity the merger would provide, the meeting created a strong united team motivated to prove their position as a top 3 global pharmaceutical company.
Strategic Design/ Portfolio/ Live Events/ Leo Pharma
Leo Pharma is one of the world's leading dermatological and pharmaceutical company. Their Canadian sales and marketing team was looking to motivate their sales team and engage them in their theme, "Going for Gold". Catriona Le May Doan was a perfect fit to help bring their theme to life and inspire the team to help make a difference in patient's lives.
For creative service inquires please contact
Hugh Carter at hcarter@tmxequicom.com.

To visit our Strategic Design overview page, click here.